Western Governors University (WGU) MKTG 6040 D381 E-Commerce and Marketing Analytics – Google Course 5 Practice Exam

Conversion rate is about how much of your audience takes a desired action, expressed as a percentage. In Google Analytics, it shows the share of visits (or sessions) that lead to a conversion, so you can compare performance across pages, campaigns, or time periods regardless of total traffic. For example, 20 conversions from 200 sessions equals a conversion rate of 10% (20 divided by 200). This format makes the metric easy to interpret and compare. It’s not just a raw count of conversions (that would be an absolute number), and it isn’t a time value.